Library

You will find here my favorite books and articles about design and user experience

Designing for Emotion by Aaron Walter

Description
Go beyond the basics—functionality, reliability, and usability—and design for humans, not machines. Learn how to express your brand’s personality and delight your audience through emotional design. Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection—from one person to another. (source)
Why I loved it
This book is really easy to use and full of insightful examples. I love the approach of putting users at the center

100 Things Every Designer Needs to Know About People by Susan Weinschenk

Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. 100 Things Every Designer Needs to Know About People combines real science and research with practical examples to deliver a guide every designer needs. (source)
Why I loved it
This book is my number one guide to understand the psychology of users. The practical examples makes it very easy to read.

How to Write an Inspired Creative Brief by Howard Ibach

Description
A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies. (source)
Why I loved it
This book helped me implement a new process with my team at Talkwalker, by introducing Creative Briefs

Taste: The Infographic Book of Food by Laura Rowe and Vicky Turner

Description
Food sustains life. Since the beginning of time, it has underpinned our existence. Every day, in every country around the world, it continues to do so. While once food comprised the humble gatherings of hunters in caves, today it has been elevated to an obsession, loathed and adored, craved and crammed in equal measure. Some people eat to live, others live to eat. [...] Taste will explore the complex, colourful and at times controversial world of food, through a collection of thought-provoking, stimulating and beautifully-crafted infographics. (source)
Why I loved it
Not directly design related, this book is about food and everything around it, presented in amazing infographics.